I was initially brought on board at Trinity Brand Group on a contract basis to assist the studio for several weeks. They were so pleased with my contribution that they designated a new position specifically crafted to meet my unique skill set and offered me a full-time position.

I was hired primarily to oversee the implementation of the newly-designed Lucerne brand mark and packaging design system. Leading a team with precision and efficiency, we successfully extended close to 300 stock-keeping units (SKUs) across diverse categories and substrates, ensuring consistency with the overarching aesthetic and brand vision.

With a wealth of design and art direction experience, coupled with expert knowledge in production, I contributed valuable insight and expertise to the implementation process and worked directly with all departments to encourage a seamless workflow throughout the agency.