The challenge was to create a line of natural cleaning products that held the promise of a trusted name brand in efficacy without polarizing traditional cleaning product users.

I was instrumental in developing the Green Works brand and launching the complete line of products. Collaborating with various departments such as marketing, sales, and R&D, I participated in comprehensive market research, analyzed competitive products, and strategically implemented research-backed strategies.

I lent my expertise and creative guidance to the in-house team, as well as agency partners and vendors in order to deliver products that successfully met the needs of both the customer and the consumer at launch.