In 2007, The Clorox Company acquired Burt’s Bees. This decision proved to be a win-win, as Burt’s Bees gained access to Clorox’s extensive R&D and distribution channels while Clorox benefitted from the expertise of a natural and sustainable brand. Building upon my success with Green Works, I requested to oversee the Burt’s Bees design integration, recognizing the potential to bridge the gap between renowned brands and a blossoming natural brand with a dedicated consumer base.

The mission was clear: refine the brand and expand its offerings to appeal to a broader audience, all while ensuring the continued loyalty of its passionate consumer base. I worked closely with the team in Durham, NC to further expand my knowledge of the brand and existing design language in order to lead the creative efforts with the internal talent at the Clorox headquarters.

This collaboration resulted in a brandmark refresh, the launch of additional lip balm products and flavors, the launch of Tinted Lip Balm Duos, the Intense Hydration product line, and numerous gift and holiday packs.

These included line extensions for Burt’s Bees’ sub-brand, Güd, which appealed to a younger target demographic with its fresh and whimsical line of natural bath and body care.